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Privacy Policy
Effective date: October 14, 2026 · Last updated: October 14, 2026
This policy explains how Mountain Lion Digital ("we," "us," "our") collects, uses, and shares information when you visit mountainliondigital.com (the "Site") or contact us. It covers the Site and our direct communications with you. It does not cover the systems we build and run for our business clients, where the client decides how its customers' data is used.
1. Information we collect
Information you give us. When you fill out a form on the Site, we collect what you type:
- Missed-Lead Audit / free call request: your name, mobile phone number, type of work (or that you're requesting personal help), business name, city and state, and, if you choose, your email address, website, and any notes.
- Guide request: your name and email address.
- Direct contact: anything you send when you call, text, or email us.
Information collected automatically. Like most websites, our hosting provider may log basic technical data (such as IP address, browser type, and pages requested) for security and reliability. If we turn on analytics, see section 5.
We don't knowingly collect sensitive personal information, and we never ask for passwords, payment card numbers, or government ID numbers through the Site.
2. How we use information
- To respond to your request and prepare your Missed-Lead Audit or free call.
- To send you the guide you requested.
- To contact you about your request by phone, text, or email (see section 3 for texts).
- To understand, in aggregate, how the Site is used so we can improve it.
- To keep the Site secure, prevent spam and abuse, and meet legal obligations.
We don't sell your personal information, and we don't "share" it for cross-context behavioral advertising, as those terms are defined under California law.
3. Text messages (SMS) and calls
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties, except service providers (such as our messaging provider) that help us deliver messages.
- We only text you about your inquiry if you check the SMS consent box on our form, call us at (805) 232-7807, or text us first. If we miss your call, we may text you back at that number about your inquiry. Consent is not a condition of purchase.
- Messages from Mountain Lion Digital are about your inquiry: replies, scheduling your audit or call, and follow-ups. Message frequency varies. Msg & data rates may apply.
- Reply STOP to opt out at any time, or HELP for help. You can also email info@mountainliondigital.com or call (805) 232-7807.
- Carriers are not liable for delayed or undelivered messages.
- Full program details: SMS Terms.
4. Who processes your information
We use a small number of service providers who process information on our behalf, only to provide their service to us:
| Provider | What it does | Data involved |
|---|---|---|
| FormSubmit (formsubmit.co) | Delivers form submissions from the Site to our email inbox | Everything you type into a form |
| Our email provider | Receives and stores the emails we get from you and from the forms | Form contents, email messages |
| Our phone/texting provider | Carries our calls and text messages | Phone number, message contents |
| Umami (if enabled; see section 5) | Cookieless, aggregate website analytics | Anonymous usage data, no names or contact details |
| Our website host | Serves the Site | Technical request logs |
We may also disclose information if required by law, to protect our rights or others' safety, or as part of a merger or sale of our business (in which case this policy would continue to apply).
5. Analytics and cookies
We plan to use Umami, a privacy-focused analytics tool that doesn't use cookies and doesn't collect personal information. It counts things like page views, referring sites, device type, country, and clicks on buttons such as "Get my free audit" or "Call," in aggregate. It doesn't track you across other websites. The Site itself doesn't set advertising or tracking cookies. If this changes, we'll update this policy first.
Because we don't track you across sites, we treat browser Global Privacy Control (GPC) signals as an opt-out of any sale or sharing, which we don't do anyway.
6. How long we keep information
- Requests that don't become a client relationship: up to 24 months after our last contact, then deleted.
- Client records: for as long as we work together and afterward as needed for legal, tax, and accounting purposes.
- Text opt-outs: kept as long as needed so we honor your choice.
- Analytics: aggregate, non-identifying data only.
7. Your choices and rights
Anyone can ask us to access, correct, or delete the personal information we hold about them, or to stop contacting them. Email info@mountainliondigital.com or call (805) 232-7807.
California residents (CCPA/CPRA). If the California Consumer Privacy Act applies to us, you have the right to:
- Know what personal information we collect, use, and disclose, and the categories of sources and recipients;
- Access a copy of your personal information;
- Delete personal information we collected from you, subject to legal exceptions;
- Correct inaccurate personal information;
- Opt out of the sale or sharing of personal information (we don't sell or share it);
- Limit the use of sensitive personal information (we don't collect it); and
- Not be discriminated against for exercising these rights.
In the past 12 months, the categories we collected were identifiers (name, phone, email), commercial/professional information (business name, type of work, location), and internet activity (aggregate analytics and server logs). We collected them from you directly and from your device, and disclosed them only to the service providers listed above for business purposes.
To make a request, email info@mountainliondigital.com or call (805) 232-7807. We'll verify your request by matching information you've already given us, and we'll respond within the time the law requires (generally 45 days). You can use an authorized agent with your written permission. Under California's "Shine the Light" law, you can also ask whether we've shared personal information with third parties for their direct marketing; we haven't.
8. Security
We use reasonable safeguards, such as encrypted connections (HTTPS), access controls, and limiting who can see your information. No system is perfectly secure, so please don't send sensitive information like passwords or card numbers through our forms.
9. Children
The Site isn't directed to children under 16, and we don't knowingly collect their personal information. If you believe a child has sent us information, contact us and we'll delete it.
10. Changes to this policy
We may update this policy. We'll post the new version here with a new "Last updated" date, and for significant changes we'll take reasonable steps to let you know.
11. Contact us
Mountain Lion Digital
11477 Foothill Rd, Santa Paula, CA 93060
Open 24/7
info@mountainliondigital.com · (805) 232-7807